To successfully adopt a product line approach an organization needs to define its adoption goals, conceive a strategy, and implement a plan to achieve those goals. This process is repeated for each business unit and individual affected by the product line adoption. This paper describes how the characteristics of the market, organization, business unit, and individual influence product line adoption goals, strategies, and plans. © Springer-Verlag Berlin Heidelberg 2004.
CITATION STYLE
Bühne, S., Chastek, G., Käkölä, T., Knaubei, P., Northrop, L., & Thiel, S. (2004). Exploring the context of product line adoption. Lecture Notes in Computer Science (Including Subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 3014, 19–31. https://doi.org/10.1007/978-3-540-24667-1_3
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