Bronn and Dowling focus on the actual management of reputational risks. They demonstrate how the general awareness of reputation threats should be transferred into a formalized Corporate Reputation Risk Audit allowing a sound identification, prioritization, and management of reputational dangers. The authors provide reasons why reputation should be integrated into a company’s risk assessment and present an example of an audit process.
CITATION STYLE
Brønn, C., & Dowling, G. (2011). Corporate Reputation Risk: Creating an Audit Trail. In Management for Professionals (Vol. Part F381, pp. 239–255). Springer Nature. https://doi.org/10.1007/978-3-642-19266-1_23
Mendeley helps you to discover research relevant for your work.