When “Tried and True” Advocacy Strategies Backfire: Narrative Messages Can Undermine State Legislator Support for Early Childcare Policies

13Citations
Citations of this article
15Readers
Mendeley users who have this article in their library.
Get full text

Abstract

A core principle of policy advocacy is that to engage decision makers in the urgency, complexity, and controversy of problems, advocates must effectively tell the story of those issues. Policy stories, or narratives, paint mental pictures of what a problem is, who is affected, and how it came to be. Yet, the persuasive effects of narratives on one key group, state legislators, remain understudied. Drawing from the Narrative Policy Framework (NPF), media advocacy, and public interest communications, we sought to inform advocacy strategy by illuminating state legislators’ responses to messages about public investments in quality childcare for all. Contrary to expectations, we found that narratives can have unintended effects challenging or even diminishing legislator support. We discuss implications for advocacy strategy.

Cite

CITATION STYLE

APA

Winett, L. B., Niederdeppe, J., Xu, Y., Gollust, S., & Fowler, E. F. (2021). When “Tried and True” Advocacy Strategies Backfire: Narrative Messages Can Undermine State Legislator Support for Early Childcare Policies. Journal of Public Interest Communications, 5(1), 45–77. https://doi.org/10.32473/jpic.v5.i1.p45

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free