Most businesses today consider themselves to be trustworthy, and by yesterday’s standards they are. They post their prices accurately, they try to maintain the quality and reliability of their products, and they generally do what they say they’re going to do. But that’s as far as most businesses go, and by tomorrow’s standards it won’t be nearly good enough. Not even close.
CITATION STYLE
Peppers, D., & Rogers, M. (2019). Extreme Trust: The Competitive Necessity of Proactive Trustworthiness. In Management for Professionals (Vol. Part F502, pp. 1–16). Springer Nature. https://doi.org/10.1007/978-981-10-7724-1_1
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