Case 9: The Role of Health Marketing in Educating the Demand for the Public Hospital Emergency Services

Abstract

Includes index. This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist enterprises and that marketing involves excessive exploitation and is a tool for creating and maintaining their power structures. To illustrate its point, the book examines successful marketing practices with implications for consumers' quality of life. Theoretical Note and Summaries. Quality-of-Life Marketing: An Introduction to the Topic / Helena Alves, José Luis Vázquez -- Cases. Case 1: The Alliance for Appalachia / Walter Wymer -- Case 2: Stakeholders' Reactions to an Upstream Intervention to Improve Children's Diets / Simone Pettigrew, Melanie Pescud -- Case 3: Marketing Strategy of Museums: The Case of the New Acropolis Museum in Athens, Greece / Rodoula H. Tsiotsou, Eleni P. Mavragani -- Case 4: Communicating Town / Anna Vaňová, Alica Božíková, Miroslav Foret -- Case 5: Get Your Life into Gear / Sinead Duane, Christine Domegan -- Case 6: Development of a Marketing Strategy for German Minority Association in Croatia / Mirna Leko Šimić, Renata Trischler -- Case 7: Place Marketing and Residents' Perceptions of Improvements on Quality of Life / Helena Alves, José Luis Vázquez -- Case 8: Relationship Marketing in the Local Authority / Katarína Petríková, Anna Vaňová -- Case 9: The Role of Health Marketing in Educating the Demand for the Public Hospital Emergency Services / Juan Miguel Rey-Pino -- Case 10: Hagar: From Darkness to Hope in Cambodia / Coralie Nancarrow, Dave Webb, Rebecca Larsen, Sean Wrigley -- Case 11: Increasing Organ Donation: The Case for Social Marketing / Maurice Murphy, Ronan O' Sullivan -- Case 12: How a Municipality Can Serve the Elderly Public: The Case of the Ages Space (ESPAÇO DAS IDADES) / Arminda do Paço -- Case 13: Preventing Diabetes-Related Amputations / Jessica Price -- Case 14: Qimaavik Women's Shelter / Anne M. Lavack -- Case 15: Improving Employees' Quality of Life / M. Isabel Sánchez-Hernández, María Purificación García-Miguélez.