ANALISIS KEPEMILIKAN SERTIFIKAT HALAL TERHADAP TINGKAT PENDAPATAN USAHA PELAKU INDUSTRI KECIL DAN MENENGAH

Abstract

Small and Medium Industries (SMIs), which have halal certificates are still very limited in Cirebon Regency. Based on data from the Department of Industry and Trade of Cirebon Regency, only 3% or around 429 of the 14,282 SMIs have halal certificates. The opportunity of SMIs in growing regional economy is undeniable, the ownership of halal certificates for SMEs is an opportunity, besides getting public recognition it also has the opportunity to increase revenue. The purpose of this study is to find out and analyze the related income before and after having a halal certificate and try to prove the relationship of ownership of halal certificates to the level of income of SMIs. The research method used was descriptive quantitative through Chi-Square Test and T-test involving 43 respondents. The results of the study through the Chi-Square Test showed a p-value of 0.021 < (0.05), which explains there is a direct relationship between halal certificate ownership and the business income of SMEs. On the same occasion, ownership of the certificate will have an impact of about 2.4 times increasing the income of SMEs who have been halal-certified, with an Odds Ratio (OR) of 2,357. The positive effects of certificate ownership can increase income while proving that halal certificates have a significant relationship in influencing the income of SMEs.