PENGARUH CITRA WAHANA PERMAINAN TRANS STUDIO BANDUNG MELALUI KESENANGAN DAN KUALITAS LAYANAN PADA LOYALITAS PELANGGAN

  • Widyakto A
  • Widyarti E
  • Jannah K
N/ACitations
Citations of this article
13Readers
Mendeley users who have this article in their library.

Abstract

The purpose of this study was to examine and analyze the influence of Rides image through delight and service quality to customer loyalty on Transtudio Bandung  customers in Jabodetabek. This research is a descriptive study and causal relationship. The sample in this study were 200 respondents. This research method is SEM analysis with Warp PLS tools. The results of this study indicate that waterpark image, delight, and service quality have a significant and positive influence on customer loyalty. Whereas indirectly Rides image influences customer loyalty through delight and service quality.

Cite

CITATION STYLE

APA

Widyakto, A., Widyarti, E. T., & Jannah, K. D. (2022). PENGARUH CITRA WAHANA PERMAINAN TRANS STUDIO BANDUNG MELALUI KESENANGAN DAN KUALITAS LAYANAN PADA LOYALITAS PELANGGAN. JURNAL STUDI MANAJEMEN ORGANISASI, 17(1), 54–60. https://doi.org/10.14710/jsmo.v17i1.39183

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free