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Book Chapter

Market Entry Strategy

  • Calvelli A
  • Cannavale C
Springer International Publishing, (2019), 59-110
DOI: 10.1007/978-3-319-91551-7_3
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Abstract

A market entry strategy is the planned method of delivering goods or services to a new target market and distributing them there. When importing or exporting services, it refers to establishing and managing contracts in a foreign country.

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APA

Calvelli, A., & Cannavale, C. (2019). Market Entry Strategy. In Internationalizing Firms (pp. 59–110). Springer International Publishing. https://doi.org/10.1007/978-3-319-91551-7_3

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