PERAN MOSAL SOSIAL KELOMPOK SADAR WISATA DALAM MENGEMBANGKAN DESA WISATA KOPI DI DESA KUMPAI BATU ATAS, KABUPATEN KOTAWARINGIN BARAT, PROVINSI KALIMANTAN TENGAH

Abstract

Indonesia is one of the world’s tourist destination countries because it has various types of interesting tourist objects that are spread from Sabang to Marauke. The development of tourism in Indonesia has a very significant impact on the country’s foreign exchange income. According to a report from parliament an increase in income to the country’s foreign exchange reached USD 15 million or as much as 203 trillion. From this increase the tourism sector came in second place after crude palm oil was in the first position in contributing to the largest trade division. This positive trend has a positive contribution because it has an impact on expanding employment, improving the community’s economy, spurring regional development, aspecially in areas with potential tourist attraction. One of them is Kotawaringin Barat Regency which has a veriety of tourism potential including Tanjung Putting National Park (TNTP), Coffee Tourism Village in Kumpai Batu Atas Village and others. Before the development of a coffee tourism village, coffee farmers in the village experienced various problems and constraints due to low process (20 thousand rupiah/ kilo) and minimal acces to market. This is what causes most people to turn to other communities. However, in 2017 coffee began to be developed by the local community towards the coffee tourism village so the price has increased to 300 thousand rupiah per kilo. In addition there has been an. increase in foreign and domestic tourist visitors. This study aims to determine and anayze the role of social capital (bonding, bridging, networking) tourism awareness group (POKDARWIS) in developing coffee tourism village in Kumpai Batu Atas village, Kotawaringin Barat Regency. This research uses descriptive qualitative methodology. By using snowball sampling techniques in determining informants. The results showed that stakeholders ranging from the private sector, government, media, NGOs and others had given attention to develop coffee tourism such as providing assistance, aquipment, finance, training and assistance. This enthusiasm was not matched by the function and role of the tourism awareness agroup. Due to lack of communication between members so this group has no activities. Even so one of the actors (memners of Pokdarwis) is committed to developing a coffee tourism village so that it can be well-known and have an impact on coffee farmers in the village of Kumpai Batu Atas.