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The Tourism and Hospitality Marketing Environment

  • George R
Springer International Publishing, (2021), 183-219
DOI: 10.1007/978-3-030-64111-5_6
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Abstract

This chapter explores the business environment in which tourism and hospitality marketers and their organisations operate. It begins with a review of the internal environment. Here tourism and hospitality organisations have a much stronger degree of influence. The...

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APA

George, R. (2021). The Tourism and Hospitality Marketing Environment. In Marketing Tourism and Hospitality (pp. 183–219). Springer International Publishing. https://doi.org/10.1007/978-3-030-64111-5_6

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