A study on the relationships between Drivers' emotion and HUD image designs

Abstract

This study explores the relationships between drivers and head-up display (HUD) presentation image designs using kansei engineering. There are two major experiments in this study. The objective of the first experiment is to cull the representative kansei words from a large pool of kansei words which were associated with HUD physical design elements, using factor analysis and cluster analysis. In the second experiment, the relationships between the representative kansei words and HUD presentation images are found using the Quantification Theory Type I (QT1) method. The results of the study can be used as a reference for future HUD image design. © 2011 Springer-Verlag London Limited.