Abstract
… and Ramirez, this volume). The lack of centralized educational standards and controls, and the legitimacy of the comprehensive university model made rebranding the viable option often exercised. Moreover, the decline in public …
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CITATION STYLE
APA
Skinner, N. A., & Ramirez, F. O. (2019). Marketing the American University: Professionalization of Development in Entrepreneurial Universities. In Universities as Agencies (pp. 185–207). Springer International Publishing. https://doi.org/10.1007/978-3-319-92713-8_7
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