Privacy by design: Examining two key aspects of social applications

Abstract

Social applications do not only acquire users’ personal information but potentially also collects the personal information of users’ social networks. Despite considerable discussion of privacy problems in prior work, questions remain as to how to design privacy-preserving social applications and how to evaluate its effect on privacy. Drawing on the justice framework, we identify two key aspects of social, namely information acquisition and exposure control and examine the effects on user evaluation of social applications. Furthermore, we investigate the impact of this evaluation on usage intention. In doing so, we provide new insight into embedding privacy in technology development.