"Empowerment and Transformation of Women Entrepreurs through Digital India Drive"

Abstract

Inorder to transform the entire ecosystem of public service through the use of information technology, the Government of India has launched Digital India programme on 1st July 2015. Under the programme it is expected that Government services are made available to citizens electronically by improved online infrastructure and by increasing internet connectivity or by making the country digitally empowered in the field of technology. The initiative includes plans to connect rural areas with high speed internet networks.Recently, particularly after the economic globalisation the women entrepreneurs are speedily getting popularity and huge importance in India. Today the economy is changing and everybody is moving towards e-commerce. The present study reveals the effect of Digital India programme on the empowerment and transformation of Women entrepreneurs. It also discusses the challenges faced by them and in the e-commerce sector.