CITATION STYLE
Banks, I. B., & Pelsmacker, P. D. (2012). Response to Probability Markers in Advertising of Hedonic and Utilitarian Services in Belgium and Croatia. In Advances in Advertising Research (Vol. III) (pp. 3–16). Gabler Verlag. https://doi.org/10.1007/978-3-8349-4291-3_1
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