Excellence in Strategic Planning

Abstract

Strategic planning is a means for a university to tackle the big issues with which it is confronted and to improve its competitive position. In order to gain the status of excellence, it is worthwhile that the university studies past models of success. Interesting examples are the so-called research-intensive university, the entrepreneurial university, or the university as knowledge enterprise. Ultimately, excellence depends on transforming the existing profile to one that successfully copes with future challenges.