Innovation in wine tourism businesses: 'Turning ashes to gold'

Karagiannis, D., & Metaxas, T. (2018). Innovation in wine tourism businesses: “Turning ashes to gold.” In Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases (pp. 345–363). Springer International Publishing. https://doi.org/10.1007/978-3-319-75462-8_17