This study investigated the relationship between the size of the evoked set and (1) selected aspects of the information environment potentially available, and (2) the strategy used by individuals to acquire information, The results both support and extend existing research on the evoked set and provide additional insights into the strategies used by consumers to simplify the brand selection process.
CITATION STYLE
Horton, R. L. (2015). A Study of the Effects of Information on the Size of the Evoked Set. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 72–77). Springer Nature. https://doi.org/10.1007/978-3-319-16937-8_16
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