In the world of User Experience Design, a persona isn't something that belongs to a person. Instead, personas are created by designers to act as "fictitious, specific and concrete representations of target users" (Pruitt & Adlin 2010, p. 5).
CITATION STYLE
Humphrey, A. (2017). User Personas and Social Media Profiles. Persona Studies, 3(2), 13. https://doi.org/10.21153/ps2017vol3no2art708
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