A Study of the Motivation of Collaborative Consumption and the Moderating Effect of Perceived Social Distance

Abstract

The purpose of the present study was to examine the relationships between motivation factors and collaborative consumption engagement and explore the moderating effect of perceived social distance on that relationship. For this, the present study collected data from 228 college students in South Korea through a survey method. In the results, first, the more enjoyment or reputation participants perceive in collaborative consumption platforms, the more they are engaged in collaborative consumption. Second, a positive relationship between perceived enjoyment and collaborative consumption engagement is stronger for participants in collaborative consumption platforms high rather than low in perceived social distance. However, the perceived social distance was found to have no significance in the relationship between perceived reputation and collaborative consumption engagement.