Analisis SWOT Implementasi Tekonologi Finansial terhadap Kualitas Layanan Perbankan di Indonesia

Abstract

It is widely expected that Indonesian banking firms significantly improve their services to reach wider market segments, especially those residing in the 3T areas (terdepan, terluar, and terpencil or the outermost and most remote). However, in reality Indonesian banks only develop minimum outreach to societies in the 3T areas. Considering this issue, we develop and implement the SWOT analysis of financial technology policy in order to improve Indonesian banking services, especially in expanding their services to broader Indonesian societies. Also it is expected that banking industry's stakeholders understand better the role of good banking management based on the fear of God and respecting others in managing their internal and external assets that encompass holistic banking activities. Therefore, this study aims to further analyze the influence of strength, weakness, opportunities, and threats (SWOT) of financial technology implementation on Indonesian banking service quality in the digital era through the study of banking literature.