Towards a strategy-oriented value modeling language: Identifying strategic elements of the VDML meta-model

Abstract

The concept of value is increasingly important in organizations. This has led to the creation of value models that capture internal value creation and the external exchange of value between the company and its value network. To facilitate strategic alignment, the meta-model specification of value modeling languages should both fully reflect the strategic choices of a company and define 'what' a company must do to realize value creation. In this paper, the Value Delivery Modeling Language (VDML) meta-model elements are assessed by applying these two requirements. The resulting strategy-oriented VDML meta-model perspective is obtained by applying the Design Science methodology, which also includes the use of a case example to demonstrate its utility. © Springer-Verlag 2013.