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Effectual Entrepreneur and the Use of Social Media for Opportunity Recognition

  • Mumi A
DOI: 10.1007/978-3-030-43453-3_4
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Abstract

… Effectual Entrepreneur and the Use of Social Media for Opportunity Recognition … This chapter, therefore, aims at providing an extended discussion of an entrepreneur's use of social media, through the lens of the effectuation theory …

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APA

Mumi, A. (2020). Effectual Entrepreneur and the Use of Social Media for Opportunity Recognition (pp. 49–67). https://doi.org/10.1007/978-3-030-43453-3_4

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