The application of experiential avatar-based sales and service training in international business curriculums: A practical guide for instructors

Lax, J. R. (2019). The application of experiential avatar-based sales and service training in international business curriculums: A practical guide for instructors. In The Palgrave Handbook of Learning and Teaching International Business and Management (pp. 667–694). Springer International Publishing. https://doi.org/10.1007/978-3-030-20415-0_32