Strategic and Organizational Responses of Mexican Managers to Environmental Uncertainty

0Citations
Citations of this article
4Readers
Mendeley users who have this article in their library.
Get full text

Abstract

The purpose of this study was to determine the extent to which the literature on environmental uncertainty was generalizable to a developing country. Forty-five Mexican managers with responsibility for the strategic direction of their firms were interviewed in Monterrey, Guadalajara, and Mexico City. Results indicated that Mexican managers responded to environmental turbulence by adapting planning processes, competitive strategies, organization structure, and managerial process; these changes generally conformed to predictio’s in the uncertainty and contingency literature’s regarding adaptation to uncertain environments.

Cite

CITATION STYLE

APA

Trevino, L. J., & Kerr, J. L. (2015). Strategic and Organizational Responses of Mexican Managers to Environmental Uncertainty. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 360–363). Springer Nature. https://doi.org/10.1007/978-3-319-17320-7_96

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free