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The Value of Online-to-Offline Channel for Start-up Fashion Designer Brands: Lessons from China

  • Wang J
  • Yang Y
DOI: 10.1007/978-981-13-2294-5_8
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Wang, J., & Yang, Y. (2019). The Value of Online-to-Offline Channel for Start-up Fashion Designer Brands: Lessons from China (pp. 117–127). https://doi.org/10.1007/978-981-13-2294-5_8

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