Research on Kansei of Visual Literacy of Regional Cultural Experience in Product Shaping Design

Abstract

The purpose of the paper is to analyze and study the visual literacy of regional cultural experience in the product shaping design. First, the author collects the factors contributing to the formation of visual elements of the audience under the contexts of different regional cultures, learns about cultural differences under the influence of different cultural backgrounds and Kansei factors such as style and preference under regional culture and further clarifies the consumption demands of the audience in terms of style, preference and inclination under the cultural differences. Second, by studying the dynamic and interactive perception of factors such as cultural experience and analyzing the Kansei demand factors of visual literacy of customers under different cultural backgrounds in terms of their emotional experience in product shaping design, it will help us master these visual literacy factors of regional cultural experience in product shaping design and lay a theoretical foundation for design research. It will help designers grasp these design elements and infuse them into the creation of shaping, modeling and functions of the products, thus designing product shaping that meets the expectation of customers and enhancing the added value of product shaping.