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Book Chapter

Sports Mega-Events and the Concept of Soft Power

  • Grix J
  • Brannagan P
  • Lee D
Springer Singapore, (2019), 23-36
DOI: 10.1007/978-981-13-7952-9_3
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Abstract

‘Soft power’ is becoming a very popular term used by academics, politicians, journalists and commercial organisations. Its widespread use has added to its lack of clarity and obfuscated its meaning. Combining it with sports mega-events—large-scale...

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Grix, J., Brannagan, P. M., & Lee, D. (2019). Sports Mega-Events and the Concept of Soft Power. In Entering the Global Arena (pp. 23–36). Springer Singapore. https://doi.org/10.1007/978-981-13-7952-9_3

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