This chapter focuses on postfeminist men’s movements, presenting a detailed examination of the male suicide prevention charity, the Campaign Against Living Miserably. The qualitative analysis of their online materials suggests that CALM constructs masculinity in different ways, sometimes advocating a ‘new’, gentler masculinity, and at other times reproducing traditional masculinity through attempts to appeal to men. CALM explicitly articulate crisis-of-masculinity narratives mostly framed in a ‘progressive’ form, but ‘conservative’ crisis ideas were also present. A postfeminist gender politics was most prominent, alongside aspects of feminism and backlash narratives. Concerns are raised about the conservative and anti-feminist messages underpinning some of the CALM website. However, the postfeminist framing is also argued to be problematic, contributing to the marginalisation of feminism/women’s inequalities.
CITATION STYLE
Jordan, A. (2019). Postfeminist Men’s Movements: The Campaign Against Living Miserably and Male Suicide as ‘Crisis.’ In Genders and Sexualities in the Social Sciences (pp. 165–191). Palgrave Macmillan. https://doi.org/10.1057/978-1-137-31498-7_5
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