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‘Self-Making’ and Marketing the Crafty Self

  • Luckman S
Palgrave Macmillan UK, (2015), 112-128
DOI: 10.1057/9781137399687_6
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Abstract

As we saw in the previous chapter, many (predominately) female caregivers have sought out micro-entrepreneurship as a 'magical solution'to work-life issues; in this chapter I continue and deepen this discussion by examining how the particular marketing imperatives …

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APA

Luckman, S. (2015). ‘Self-Making’ and Marketing the Crafty Self. In Craft and the Creative Economy (pp. 112–128). Palgrave Macmillan UK. https://doi.org/10.1057/9781137399687_6

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