Budaya organisasi sebagai kekuatan dan perspektif: Kuat dan lemah, Internal dan eksternal serta potensi pada organisasi "virtual"

Abstract

The objectives of this study are: 1) to describe the characteristics of successful and unsuccessful organizations with regard to culture and its changes. 2) Describe the approach to internal and external variables of organizational elements that can be studied and can be used to predict organizational effectiveness. 3) Describe how the new form of organization, with regard to the concept of cultural strength. This study uses a qualitative approach examining cultural phenomena conducted through field studies and literature studies. Data were collected using literature study techniques and documentation studies. Secondary data source used. Data were analyzed using qualitative data analysis approaches and techniques. From the discussion it can be concluded that: 1) The characteristics of a successful organization have a strong and unique culture, including those that can enhance the organizational subculture. Organizations that fail have different work cultures, and past cultures prevent organizations from adapting to changing environments. 2) The internal variable approach assumes that culture is one of the organizational elements that can be studied and can be used to predict organizational effectiveness. Likewise, the external variable approach considers culture as a force outside the organization, such as a larger national cultural norm. 3) In the new organizational form, the concept of cultural power becomes very important. For example, we now see many "virtual" organizations with social networks, whose members rarely interact face-to-face and apply their culture to cyberspace. Even in this virtual organization, when groups make rules about position, or when members of certain organizations develop strength and status through interactions, it is also interesting how to shape the culture of the interactions.