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“We Are What We Do”: Postfeminism and Nostalgia in Bank Femvertising

  • Martin J
DOI: 10.1007/978-3-030-99154-8_9
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Abstract

… represents a specific form of nostalgic postfeminist femvertising which I argue is particular to austerity culture in the UK. This form of femvertising builds on the postfeminist discourses of …

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APA

Martin, J. (2022). “We Are What We Do”: Postfeminism and Nostalgia in Bank Femvertising (pp. 163–189). https://doi.org/10.1007/978-3-030-99154-8_9

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