Strategic Writing for UX: Drive Engagement, Conversion, and Retention With Every Word: Torrey Podmajersky [Book Review]

Abstract

This book aims to teach other user experience (UX) writers and technical communicators the content strategy that they need to “fix the words” for their companies. Pulling from her experience working at companies like Xbox, Microsoft, and Google, the author provides a digestible, practical guide to aid UX and microcopy writers in creating content that is consistent, brief, and useful within digital experiences. The author argues that the key in creating user brand affinity is having a consistent voice across a digital experience. That is why content strategists must establish voice guidelines. Strategic Writing for UX does have some drawbacks. Unfortunately, the author does not cover how junior UX writers or writers without organizational support can argue for broader overhaul of a product’s content or for implementing a content strategy. Her suggestions and examples are smart and insightful, but if a reader works for a company that would not invest in content strategy, then the writer would not have much opportunity to put the author’s suggestions to use. And, perhaps ironic for a book on UX, the book’s example illustrations are often difficult to read. Overall, the book is a straightforward how-to, which is a strong addition to the emerging field of books on UX writing and provides a strong reference for UX and microcopy writers overhauling entire products. Content strategists and technical communicators alike will benefit from keeping a copy of this book handy, particularly when it is time to argue that product writing is about more than just “fix[ing] the words.”