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Journal ArticleOPEN ACCESS

The Impact of Social Media Marketing on Consumer Behavior: A Study of the Fashion Retail Industry

  • Chowdhury S
  • Faruque M
  • Sharmin S
  • et al.
Open Journal of Business and Management (2024) 12(03) 1666-1699
DOI: 10.4236/ojbm.2024.123090
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Abstract

… In this study, we employ a mixed-methods approach to analyze the impact of social media marketing on customer behavior in the fashion retail business (Quach et al., 2016; …

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APA

Chowdhury, S. N., Faruque, M. O., Sharmin, S., Talukder, T., Mahmud, M. A. A., Dastagir, G., & Akter, S. (2024). The Impact of Social Media Marketing on Consumer Behavior: A Study of the Fashion Retail Industry. Open Journal of Business and Management, 12(03), 1666–1699. https://doi.org/10.4236/ojbm.2024.123090

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