Keeping it simple

1Citations
Citations of this article
7Readers
Mendeley users who have this article in their library.

Abstract

Rod Eddington has set about turning British Airways into a much leaner and simpler business capable of holding its own against low-cost competitors.

Cite

CITATION STYLE

APA

O’Toole, K. (2002, September). Keeping it simple. Airline Business. https://doi.org/10.12968/eyed.2020.22.4.18

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free