The analysis to the logistics mode decision of B2C

Abstract

E-commerce is a complete process which consists of information flow, capital flow, business flow and logistics. With the development of network and electronic technology, the information flow, capital flow, and business flow can be momentarily available through the computer and network communication equipment. The logistics which must be achieved in reality thus become a key part in influencing the efficiency of E-commerce. Therefore, for portals, manufacturers, retailers and logistics companies in E-commerce, the primary problem is in the choice of logistics mode. They need to choose the most appropriate logistics mode according to practical situation in different environments. This paper ultimately use the logistics mode decision of Jingdong to find a solution for the choice of logistics mode in E-commerce, and also to some extent, verifies the feasibility of AHP on such solution. However, due to numerous factors involving in the distribution modes of logistics, this solution still needs to be analyzed and improved further in practical applications based on the specific situation of enterprises. © Springer-Verlag Berlin Heidelberg 2013.