Integrating human modeling and simulation with the persona method

Abstract

This paper proposes a method to integrate human modeling and simulation with the persona method to efficiently predict human behavior with different personalities in a variety of situations. We have applied the method to predict residents' behavior in an emergency situation to design emergency announcement strategies and have confirmed that this method can semi-automatically construct several different personas and their behavior scenarios successfully. The method provides a systematic procedure for creating personas and is expected to reduce time and cost in the design process. © 2011 Springer-Verlag.