Welcome to McDenmark

Abstract

Denmark is a pioneering country regarding digitalization. The Danish public administration is a clear frontrunner and has been submitted to significant changes. Contact between the administrative authorities and the citizens is predominantly digitalized and digital self-service solutions and automated decisions are increasingly used. Theoretically the point of departure is George Ritzer´s theory that societies worldwide are subject to a far-reaching process of McDonaldization, which leads to the implementation of the modes of organisation and production found in fast-food restaurants in other sectors in society. The theory of McDonaldization is applied to the digitalization of the public administration in Denmark. The article further explains the findings from a sample survey on specific digital solutions in Denmark and how the citizens perceive these solutions.