Tribal Origins and Idiosyncrasies – Why Brand Tribes Form and Why They Need to See Themselves as Unique

Richardson, B. (2013). Tribal Origins and Idiosyncrasies – Why Brand Tribes Form and Why They Need to See Themselves as Unique. In Tribal Marketing, Tribal Branding (pp. 28–53). Palgrave Macmillan UK. https://doi.org/10.1057/9781137349101_3