Tratamiento periodístico de la responsabilidad social empresarial del sector de alimentos en Colombia

Abstract

In this paper, we analyze the treatment given to Corporate Social Responsibility in the food industry by the Colombian media, considering companies such as Ingenios Riopaila-Castilla, Ingenio La Cabaña and Colombina S.A. This descriptive study employs a binary classification method for categories such as identification, topics of interest, Budd scale, the quality of information and its approach. The results show that Colombian media does not generate a significant number of business publications on topics related to Corporate Social Responsibility, but rather has a marked interest on economic issues.