A study on mobile fitness application usage

Abstract

Although the importance of physical activity in a healthy lifestyle is well known, little attention has been paid thus far to systematically understand users’ continued usage of mobile fitness applications. The objective of this paper is to understand the determinants of usage of mobile fitness applications beyond initial adoption. The research model is tested with data collected from fifty users of mobile fitness applications. The results indicate that expectation confirmation is the key predicator of attitudes towards the application, such as perceived usefulness, perceived enjoyment, and satisfaction. Furthermore, users’ attitudes are found to determine continued usage intention. Overall, this paper contributes by integrating intrinsic motivation into the expectation-confirmation model for mobile fitness application usage.