Do Customers Prefer Casinos with CSR? An Empirical Study

Abstract

Corporate social responsibility (CSR) has been an important research area for more than three decades, and has evolved from executives’ idiosyncratic philanthropic activities to widespread acceptance as a valuable component of stakeholder management and incorporation into strategic performance models (Liu et al. 2014). As such, this study refers to CSR performance as customer perceptions of a firm's efforts in fulfilling its obligations toward a society and its stakeholders, rather than the actual CSR activities that a firm implements.