Abstract
Importance-Performance analysis is a technique for relating the measurement of attribute importance and performance to the development of marketing programs.
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CITATION STYLE
APA
Sethna, B. N. (2015). Extensions and Testing of Importance-Performance Analysis. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 327–331). Springer Nature. https://doi.org/10.1007/978-3-319-16946-0_77
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