The intangible culture heritage “new ecology” under emotional demand of interactive experience

Abstract

The traditional Chinese flower arrangement as a national intangible cultural heritage has high historical value and artistic value, with the increasing demand of user’s emotional needs for interactive experience, its popularity, and interaction are relatively limited. In the information age of the rapid development of new media technology, using digital technology to protect and inherit this excellent intangible cultural traditional art has far-reaching significance and it has high theoretical value for developing the history and innovation of traditional flower arranging art. Based on the augmented reality technology of intelligent mobile terminal, the article integrates the digital resources of flower arranging art from the perspective of satisfying the user’s emotional needs, restore the art of flower arranging classic works, and enhance user interaction experience. Build an operable digital virtual flower arranging application system that transcends time and space, the combination of traditional flower arranging art and new media communication platform can form a three-dimensional digital “new ecosystem” for the dissemination and protection of intangible cultural heritage.