Forcing creativity in agile innovation processes through asd-innovation coaching

Abstract

The challenge to handle uncertainties as well as a rapidly changing and challenging envi-ronment in product development is increasingly faced by implementing agile approaches and creativ-ity methods into the companies' organization. To foster the goal of agility in product development pro-cesses the approach of Innovation Coaching in ASD Agile Systems Design helps organizations to leverage their innovation potential. This empirical research defines the concept of ASD-Innovation Coaching, which enables product development teams to introduce and deepening their competencies into an agile and structured innovation process with the aim of implementing a degree of agility that is appropriate to the complexity of the task to be accomplished. The necessary activities of an ASD-Innovation Coach are described and located contentwise in order to enable problem-solving teams in agile development projects of ASD. Coaching the team with a deep understanding of the technical sys-Tem and agile approaches fosters systematic agility and generates increased creativity into develop-ment projects.