Abstract
In this chapter, we focus on how sustainable customer value is a driver of business success. Our role model is the retail company IKEA, the world's largest furniture industry business. IKEA is a successful and growing business, with long-term profitability.
Cite
CITATION STYLE
APA
Edvardsson, B., & Enquist, B. (2012). Values resonance drives sustainable customer value: Lessons from IKEA. In Service Management: The New Paradigm in Retailing (Vol. 9781461415541, pp. 249–269). Springer New York. https://doi.org/10.1007/978-1-4614-1554-1_14
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