Study on optimization technique and simulation of supply chain based on the returnable pattern

Abstract

Goals of all supply chain members tend to conflict with each other. In order to alleviate conflict and expand sales, the supplier and the distributor sign a contract to coordinate the conflict and reduce the risk resulting from the uncertainty of market demand. In these strategies that realize supply chain cooperation, the theory of supply chain contract attracts more and more attention of scholars. © 2012 Springer-Verlag London Limited.