Exploiting Opportunities of New Market Spaces in e-Business

  • Jelassi T
  • Martínez-López F
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Abstract

… Conventional thinking tells us that the primary goal is to pursue a competitive advantage … Footnote 15 This coherence becomes especially relevant in the context of social networking …

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Jelassi, T., & Martínez-López, F. J. (2020). Exploiting Opportunities of New Market Spaces in e-Business (pp. 205–228). https://doi.org/10.1007/978-3-030-48950-2_7

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