The study on value co-creation behaviour of shared bicycle users

Abstract

In the past few years, shared bicycles without piles developed so fast, they also experienced problems such as unregulated bicycle parking and unrepaired damaged bicycles. This article's study about users' consciously participating in the reporting damaged or illegal vehicles, encourages shared bicycle users' value co-creation behaviours, and strengthens the interaction between companies and users. This paper uses the combination of qualitative and quantitative methods to analyse the reliability and validity of the collected questionnaires, and uses the structural equation model to test the relevant hypotheses. It draws the conclusion that sense of responsibility, sense of accomplishment, expected revenue, peer acceptance, and self-efficacy have positive impacts on the value co-creation behaviour of shared bicycle users. The value creation behaviour of users has a positive impact on process satisfaction and result satisfaction.