Demanda y Consumo de Productos Orgánicos en el Cantón Riobamba, Ecuador

Abstract

The level of consumption and demand of organic products in the urban population of the Riobamba Canton, in Ecuador is determined and discussed. To generate empirical evidence, data collection techniques such as interviews and surveys applied to 384 people were done. The main place for purchasing organic products are special markets with a weekly frequency where consumers are willing to pay a higher price for these types of products compared to conventional products. The main barriers to the growth of the consumption of organic products are the low supply available, the lack of guarantee that the products are organic, the short life for their consumption and the high prices. The main organic products consumed are organic vegetables and fruits. As a conclusion of the research it is determined that the level of income and schooling of the population do not affect the demand and consumption of organic products.